Rolex 16014 time setting issue

[Stuart B]

I just received a Rolex 16014 which I bought from a reputable dealer. However when I wind the crown clockwise to set the time the hands move backwards rather than forwards.

This is contrasted to all of my other Rolex watches, where the hands move forwards when I wind the crown clockwise.

Does the 16014 wind the opposite direction to set the time, or is it otherwise possible that it is legitimate, but something has been set wrong with the watch?