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Old 22 February 2021, 12:16 PM   #1
G.Montag
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Join Date: Mar 2020
Location: Canada
Posts: 260
Why does Rolex make garish watches like Rainbow Daytona?

Rolex is primarily known for classy, timeless models like Datejust, Daydate, Submariner and GMT. And yet they also make watches (albeit in very small numbers) that anyone but a rapper would be embarrassed to wear. I've always wondered why Rolex bothers making watches like Rainbow Daytona and Leopard Daytona, which seem to be totally inconsistent with Rolex's design ethos. It can’t be for the money, as these watches are made in extremely small numbers and hardly affect Rolex’s bottom line. There must be a logical explanation?
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