Why do Rolex USA allow returns of new Rolex watches?

[JJ Irani]

Hi guys,

I'll get straight to the point. Picture this!!!

You walk into an AD somewhere in the USA and purchase what you think is a brand new Rolex.

You then realise (thanks to some good, solid info on TRF) that your bracelet is not exactly how it should have been as delivered from Geneva and also a few other discrepancies.

You then discover that this watch was sold to somebody else who returned it within say 15 days just 'cause he changed his mind and wanted some other model.

So, technically, you've paid for a suppposedly BRAND NEW piece which, in fact, is NOT a brand new piece, but a slightly used one.

So how the hell does Rolex USA policy justify the fact that a NEW watch once sold can still be returned back to the AD by the owner!!???

In this part of the world, once you buy the watch and the warranty card is stamped and dated......that's it.....you OWN the watch!! No way can you return it back to the store!!

I find the return back policy quite disgusting and totally unfair!!!