What is it with Panerai ?

[DJ2020]

Okay, This might seem a little long winded but bare with me. All my life I have been a one watch guy. I always purchased something high quality and tough, Then wore it until the cost to repair was just to much. Usually years of hard, rough service. Fast forward 40 years or so I have been buying Breitling, Rolex, Omega etc. Until I had several nice pieces at one time. But still only wore one watch 95% of the time.

So recently I decided to weed out my collection and revert back to one watch. I am gifting all my watches to nephews and grandsons who share my enthusiasm with watches. My friend at my AD was put to the challenge of helping me with my "exit" watch so to speak. He is a Panerai fan (Big time) and I finally selected a PAM722. Which I have never owned a Panerai and knew nothing about. Needless to say, I have "bonded" with this watch in a way I never expected. I am very impressed by it and find myself with great enjoyment each time I look at my wrist. So.... Finally settled on one watch again and could not be happier. My friend told me, "You know you will have to buy another" "Just wait and see" So the other night I'm looking at the Panerai web site and placing a SUBMERSABLE on my wish list! WTH! I don't understand what it is with Panerai that after you get one (And mind you I'm very happy with the one I have) I'm looking for another! Is there something in the metal? Is this normal? WHY, why can you not have just one?