Surprise encounter with “two-tone” Rolex watches in Japan

[peterpl]

Originally Posted by Wahlberg

When was steel ever #1 on social media besides the watch crowd spamming SS watches on IG which no one cares about? Even going back to the 90s and 2000s it was always a yellow gold daydate that was #1 with celebrities and musicians.

No one cared about SS watches or flexing in the 90s/2000s or early 2010s.

Thats true in the 90s and early 2000s because social media wasnt even a thing.
Facebook came out in 2004 and that platform was never a hypebeast/flex platform to begin with. It was more of a social platform to interact with close friends and family. Its only post 2010 that facebook started in this direction.

Instagram only came out in 2010. Wasnt that big for several years and then exploded. Its THE biggest platform now for hypebeasts and flux/urban culture.

By watching numerous interviews of hypebeasts the SS hypetrain took off because it was available to the masses. The price point of steel was so low teenagers could afford to buy and that lasted a few years.

Then the big boys of the hypetrains started to wear gold to "flex" more because there were just too many teeny boppers buying up and flexing with SS so that made the real big influencers change their mindset. No longer was SS sort after it became too common and mainstream.

The ONLY way they could differentiate themselves is to move up to higher tier watches like AP/Patek and full gold models which the younger aspiring generating could not easily replicate and keep these hypebeats and influencers on a pedestal. This is what we are seeing now and its working.

The big boys all rocking RMs, Patek 5980s, AP full Rose Gold ROCs and at the lower price points full gold Rolex's. At these levels the common everyday joe blow hypebeats wannabees cant follow. - and the ones that try will eventually run of out $$$. This is why there is a HUGE influx of solid gold pieces skyrocketing and precious metals surging in popularity even amongst the youngest crowds even though they cant afford it.

Marketing and influencers doing what they do best.

cheers: