Panerai In-House Movements - A PAM of Worms

[rajurama]

Actually very few are actual In-House movements... Many big brands including Patek , RM , Tudor (still lies their in-house is actually Breitling) , AP ( their best perpetual is JLC and many previous from Jlc and still the chronographs are modified modular FP), Frank Muller(big scandal).

I feel if these watch co.s start producing everything in-house we will either get list prices in millions and waiting times of years. It's just practical to let the company who specializes in their own field do their job best and the main brand concentrate on final q.c , marketing and after sales service.

Lets face it after all we are a mass marketing consumer base all this story of history and passion etc is also marketing. Rolex is a marketing company first then followed by a watch company.
People asking why Eta movement cased Pams expensive its simple marketing costs , brand awareness , brand ambassadors aren't cheap.

So just take this with a pinch of salt nothing is In-House and live with it.