Rolex store displaying watches not for sale

[Wuzagoodtime]

Originally Posted by dmash

I actually think this could potentially be Rolex’s future business model once hype dies down. Have a dummy watch of each model in store. Catalog with different dial options. Client wants something, it’s tried on and ordered, store receives within a couple weeks, client is happy.

This is actually pretty smart, also reduces liability of stores housing so many watches on the premises (UK comes to mind as one of the first to adopt this as they had a lot of theft issues).

Just my 2c

Agreed! And I think this is a good idea to keep their exclusivity and hype at this insane level.