Rolex Boutique: No men's watches

[GaryInDenver]

Hello. First time posting on the forum.

I just became interested in buying a Rolex watch. I never thought I would be interested in such a thing until I sat next to an airline pilot on a flight a few months ago who described to me how much he liked Rolex watches and how he owned a few. He explained some of the models and what he was looking to get. He had also explained how some of the models were tough to find on the retail market, and that you had to put yourself on a waiting list, while others would be otherwise available.

I thought it sounded too expensive and not something I would ever do.

Then a few months pass buy and I decided to look at the Rolex website to see what he was talking about.

And now I am hooked.

So I went into the local Rolex boutique only to see almost all of the displays empty except for about 3 ladies watches in the entire store. The gentleman I spoke to was very nice, but explained that they have no men's watches at all. Not even DJs or OPs. Nothing. I filled out a card giving my contact info and listed a few model numbers and options that I was interested in. And he was very kind in giving me a hard-covered book from Rolex that explained the company, it's locations, and described each model that Rolex has, all with beautiful photos throughout.

How can there be no inventory at all? I felt like I was in the Monty Python cheese shop sketch.

Is it this way at other ADs/boutiques?

Is Rolex going out of business?