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ArtNouveau · 2 January 2022, 04:23 AM

I’m kind of shocked that the SS Daytona has now gone up $2150 in just two years since I got mine for $12400. Not 100% positive I would have asked for one at the current $14550.
Rolex price increases have never been about inflation, more demand driven I would say. At least in the US we had an almost decade long period of no price increases, now two hikes in two years just like the “old days.” I am happy that the only piece I’m waiting on, an OP41, was just barely raised. I am grateful that I got my last three pieces before the price hikes.

2 January 2022, 04:23 AM	#36
ArtNouveau 2024 Pledge Member Join Date: Jan 2013 Location: NWA, USA Watch: BLRO/Daytona/OP41s Posts: 5,386	I’m kind of shocked that the SS Daytona has now gone up $2150 in just two years since I got mine for $12400. Not 100% positive I would have asked for one at the current $14550. Rolex price increases have never been about inflation, more demand driven I would say. At least in the US we had an almost decade long period of no price increases, now two hikes in two years just like the “old days.” I am happy that the only piece I’m waiting on, an OP41, was just barely raised. I am grateful that I got my last three pieces before the price hikes.

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