If you were the CEO of Rolex what would you change?

[Dhiren]

Originally Posted by superpop

I hardly think Rolex is perfect, far from it in fact. They have a quality product with stellar brand recognition and they are enjoying a spike in popularity of the brand. Don't forget though that this hype is in the realm of fashion, that can be very fickle at times. The fashion hype goes away and all of a sudden they are knocked down a few pegs, inventory goes up and availability and discounts follow. This is true with any fashion trend driven product. What is left are the enthusiast's and they represent a small percentage of the customer pool. Rolex has done a pathetic job of managing the customer experience overall. They have let a third party hijack their primary distribution model via flippers and resellers and this has in turn made the buying experience miserable for end user customers that just want to buy and own a nice watch. It is ironic that they force AD's to invest in all of this expensive floor space to basically show nothing and drive the true customers to some back alley reseller that is adding no value. I would let the AD's set street pricing and allow them to recoup some of their sunk costs rather than creating this whole separate and sketchy channel via a rule that says AD's can only charge MSRP. YMMV

+1


Sent from my iPad using Tapatalk Pro