Pepsi production reducing

[Cassidyanne]

Originally Posted by Goose 104

I'm sorry that this is one of those 'my AD' said thread but I had an interesting conversation at my AD yesterday. I have a very good relationship with the SA and we have talked previously about the various versions of the ceramic pepsi colours - Mark I, ii, iii and the new Kermit ceramic colour etx. Unprompted by me she told me that Rolex have told them that there will be reduced production for the Pepsi and it will be a new slight change to the colour (blue). She was clear that this was fact, not rumour, having been informed by Rolex to expect less of this reference. I'm not sure if that is to do with the failure rate, difficulty of colour accurate production or just a desire to reduce availability or prioritise the other GMT models.

I mention this because I have read similar things on this forum but this was information without asking. I think it's interesting but time will tell. I suspect Rolex want to firmly establish the Pepsi alongside the Daytona as one of the the most sought after pieces.