Rolex vs PP

[fsprow]

I find the watches that I keep and wear do well on the “smile test” when I look down at my wrist. At this point, these are mainly Pateks, with only one Rolex left in the collection (an old Explorer). What causes the smile? I expect it’s a combination of appearance, history of the brand, wearability, long-term serviceability and perceived value. But I expect my test differs from others - a good thing.