Swiss VAT & Customs Duties

[Playinwittime]

I am planning a trip for Watches & Wonders 2024 to Geneva. This will be my fifth time in Switzerland (Baselworld 2017, 2018 and other trips) and third time in Geneva.

Does anyone have recent intel as to the "shakedown" state of bringing in a couple of your own watches into the country? Sometimes countries, have enforcement laws that they make known they are not enforcing, e.g. federal US laws for marijuana possesion. There were the scares with the Fratello journalist that paid 4000CHF in either fines, VAT or both for his personal watches and others in attending Baselworld 2019 and beyond, but I'm looking for any news about changes in enforcement or Swiss import laws. This is not a thread about tax evasion, it is simply asking whether, for example, all personal goods exceeding 300CHF are subject to VAT, such that, even if you bring a single Rolex or Patek and declare it, you will pay VAT or not. Even Swiss Customs' website has conflicting information in that regard. Of course, I would bring my receipt from purchase, but if I'm paying VAT anyway on anything valued over 300CHF, then it will be a Casio or nothing for me. I'd really like to enjoy taking a better piece or pieces. Serious thoughts?