Lost in the hype, bought a hot model from AD - buyers remorse - next steps

[Hodog16]

Everybody is correct that it is your watch to do whatever you want with it. However, you are correct to be wary of selling a watch you just bought, because the AD can cut you off from future watches if they find out, which is not super likely but possible since the serial number traces back to the AD.

I'd research whether you can swap the dial out since it's the same model--that way you keep the purchase history and stay in the AD's good graces. I don't think the AD will care if you ask this, but if you want to be completely stealth ask another AD or call an RSC or Rolex watchmaker directly and see if you can find somebody willing to play ball.

I don't know the Datejust market that well but it's not like buying a Pepsi or SS Daytona and flipping it immediately at least. My guess is best case you'll break even selling it grey or lose tax or something like that.

If you want 100% to be in the AD's good graces then own up to it and see if they will let you return it or sell it back to them so they can resale it. Knowing most AD's you'll take a hit but still be in line for the LV.

Last resort is sit on it for a year then sell it. I don't think there's a time table specific that AD's don't care but nobody can call you a flipper after a year but they sure can after 1 week.