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Old 27 June 2024, 11:10 PM   #1
potatoskins
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Join Date: Jun 2012
Location: Los Angeles
Watch: DJ
Posts: 1,393
FS: Tradition (Ref. 7723) By Heuer For Sears, Roebuck And Co.

Heuer had a lengthy history as a private-label maker of watches for other companies, this piece being made for Sears. It doesn't have Sears written on the dial, instead, it features 'Tradition'. This was a brand that Heuer made specifically for Sears to sell. This particular piece also has to 'Stellaris' stamped above 6 o'clock which was a Sears in-house brand.

Brand: Tradition
Reference: 7723
Movement: Valjoux 7730 - Signed "SEARS, ROEBUCK, AND Co."
Case: Stainless steel
Size: 36mm
Year: 1960s
Strap: Leather
Box/papers: No
Location: Los Angeles
Price: $2,999 plus shipping

CONDITION & SERVICING
-The beautiful matte dial is in excellent condition.
-The unpolished case is in very good condition not showing any notable damage.
-Serial and reference numbers are both visible.
-Hands and markers are in good condition, both showing matching lume patina.
-Service history is unknown.
Attached Images
File Type: jpg Untitled - 2024-06-26T175518.489.jpg (165.1 KB, 292 views)
File Type: jpg Untitled - 2024-06-26T185108.151.jpg (175.9 KB, 291 views)
File Type: jpg Untitled - 2024-06-26T185856.462.jpg (107.6 KB, 290 views)
File Type: jpg Untitled - 2024-06-26T185927.526.jpg (144.0 KB, 289 views)
File Type: jpg Untitled - 2024-06-26T190117.341.jpg (104.4 KB, 290 views)
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