Is Rolex THAT much better than Omega?

[Talon84]

Tbh i often ask myself this when considering watch purchases.

2024 UK Prices

Sub Date £9000.....but it will probably be 10% more by time youre allocated one

Seamaster £5600.....and you can get a 10% discount

Is the Sub twice as good as the Seamaster? hell no!

Same works for the Speedy Vs Daytona.

I actually think the Datejust is worth the premium over an Aqua Terra though

Rolex make great watches but its USP for a large section of society is Resale value and Brand Cache (Veblen goods). If Rolex ramps up production so resale value is taken away as a reason to buy one, and they become less aspirational because everyone is wearing them, then what does Rolex have left?

A good, solid watch.....but that it....no real USP, theyre slightly better than Omega but not by much and certainly not worth the MSRP over Omega in my opinion

Perfect watch catalogue in my opinion would be

Oyster Perpetual
Seamaster
GMT or Explorer 2
Speedmaster
Datejust

Controvertial no doubt ;-P