New to Panerai

[tkc324]

Hi everyone... first of all, i just want to say that I love the amount of information that I could find on this site... rolex or not.
I recently just bought an SS Daytona... my dream watch.
Now, I am starting to look at other watch and learn about them.
I am very curious about Panerai... however, to me, the styling (face, dial, and band) all look very similar from one model to another. (please don't yell at me... )

Here are my questions:

1. What makes Panerai so special?

2. I understand that all Panerai are limited editions... does that mean, they will definitely rise in value later? good collecting value?

3. What would be a comparable "ss daytona" of Panarai? In terms of popularity and status.

Thank you for all of your input.... this is a brand new territory for me. I appreciate any feedback.

T