New rolex city....

[SDDS]

here is the article from worldtempus.com

"Welcome to Bienne" the neighborhood of the Champs-de-Boujean soon will
become "Rolex City". In the presence of the federal Counselor in charge of the Economy Doris Leuthard, general director Bruno Meier and many personalities, the brand proceeded Wednesday September 30 to the pose of the first rock of his new complex. Deliverable to mi-2012, it will come to add to two buildings already existing to constitute a total volume of some 400'000 cubic meters. It will allow combining under a same roof all the necessary activities to the movement production. Two other structures in the same neighborhood, totaling 116'000 cubic meters

One says Rolex strongly touched by the crisis, indeed even overwhelmed by of important financial losses. Bruno Meier, new general director of Rolex since the 1st January, seized the occasion of this ceremony to put the points on the : "We lost 0 francs with Madoff. Our investments are very prudent, and Rolex has 0 francs of debt. The financial crisis has not therefore not in the least impeded our politics of investment."

Although it be some, it is necessary to note that the investments are well there The initial project, that foresaw equally a tower of 50 meters of height, had to cost some 250 millions of francs, according to a communiqué of press of the city of Bienne dated back to November 6 2008. The mini skyscraper was abandoned in June of this year – "because we decided finally to keep the buildings existing", precise, imperturbable, Bruno Meier – the new vessel admiral of Rolex to Bienne is aujourd’hui value at 200 million.

The new site will offer a place of work to the 2000 current assistants of Rolex, "and we have a reserve of 200 to 300 places of work", details Bruno Meier, without nevertheless to specify if these places effectively will be created Confined to the third basement in a true safe of concrete of 9000 cubic meters, pieces and finished products will be stocked in 45'000 alveoli. Their distribution towards the internal network will be done completely automated manner

The first rock (in fact a work of the artist biennois Felice Bottinelli) new unity of production of Rolex to Bienne was put in the presence of (left to right) Hans Stöckli, mayor of Bienne, Doris Leuthard, Counsel federal, Bruno Meier, general director of Rolex and of Andreas Rickenbacher, Counsel State native of Berne