Rolex recognises the importance of Women

[Lol-x]

I think we should all appreciate the role Rolex plays in the advancement of women and womens interests.

Rolex sponsor Womens Golf, Tennis and Equestrian events.

Rolex also employs both directly and indirectly many women in its day to day business related operations.

At the same time, it is anticipated that women (quite possibly much more than men):
(a) spend significant sums on;
(b) receive as presents in the form of-
items of jewellery.

Now as a watch is technically a piece of 'jewellery' then one has cause to consider that Rolex watches have the potential to be equally, if not more so popular among women as they are popular among men.

The expression, "Diamonds are a girls best friend" is not lost on Rolex watches. In act there is a significant playing field on Rolex watches for diamonds to be encrusted.

We have seen in the most recent yearly release of watches a whole range of women specific watches most of which are encrusted with precious jewels.

Many women with high disposable incomes tend to like the style and name brands of 'Cartier' and 'Chanel' when considering watches.

However, I think we will see Rolex, especially if recent activity is anything to go by, actively promoting the marketing Rolex watches for women with a greater enthusiasm than has never been seen before.