Price v Value

[Stitch]

Hi All

I've been browsing for a while and I'm having trouble choosing between an Omega and Rolex.

The obvious watches I have been looking at are the Planet Ocean 42mm and the Sub date (I'd be after the new sub).

Part of my dithering relates to the price differentail but more so the "value" of both watches. Is the Rolex actually £2k (uk sterling) "better" than the Omega?

I will keep the watch (and hopefully pass it on) so not overley concerned about re-sale (I wear a Tag daily which i've had for 17 years - 18th B'day present).

I've read lots of the threads about the internals and I'm trying to understand if the Rolex's£2k premium over the Omega is justified.

Thanks