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Old 5 October 2010, 07:32 AM   #1
Rolex Junky
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Join Date: Apr 2010
Real Name: Lorenzo
Location: Netherlands
Watch: 116710LN & 116201
Posts: 849
Rolex Ranks #1 on overall ranking list!

According to the German watch magazine UHREN, Rolex tops the scales by taking the 1st place on the list (98.4); followed by Patek Philippe 2nd (96.2); A. Lange & Söhne 3rd (96) and Panerai 4th (94). Its a top40 list of European brands. The different watch maker companies were evaluated on sports models; elegant models and complications; afther which the scores were added to give a grand total. The list of criteria by which companies were judged was extensive and comprised of the following aspects:
design; prestige feel; quality; afthersales service & friendliness; technique; price/ quality; resalevalue; marketing; lifestyle and innovation.

I must however point out that Rolex only beat Patek and A.L&S because those brands hardly have sports lines.

Worth mentioning; the company with the worse score when it came to afthersales service & friendliness was AP (14th on the list) with a score of 4 out of a possible 10!

As for the more afordable brands Sinn beats the rest of the competition by taking the 28th place on the list.

So there you have it. JJ its official!

The following is a breakdown of pecentage alocated per class thus making the comparison of the so called "apples & pears" palatable:
Sports Elegance Complications
Rolex 50% 40% 10%
PP 20% 50% 30%
A.L&S 0% 60% 40%
OP 70% 20% 10%
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