One Of My All-Time Favorite Rolex Ads

[Submarino]

Originally Posted by GradyPhilpott

Most of those Stauer ads that you see in magazines and in tabloids usually take up to a half hour to read and when you've finished you know a lot about some watch that was made 70 years ago, but very little about the watch they're selling, except that they look a little bit alike.

The long-winded style of advertising hasn't really gone away. I think these long Rolex ads are from a time when Rolex was still trying to get their watches known worldwide among a broad cross-section of the populace.

Today, really all you have to say about Rolex is the name itself.

I think in this case, brevity is a sign of successful marketing.

Grady, I completely agree with you and I definitely understand how brands evolve and how the communication needs to evolve with them. I am solely talking about how these type of ads were so great and although they might not be needed nowadays (as the brand is so well established), they created a special bond with consumers and a strong emotional connection with their brand.