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Ski Dweller · 1 January 2011, 05:51 AM

Hey folks, as we end the year, I am seeing more posts about what watches may be reaching the end of their "hotness". Regarding the Daytona, it seems that the quick rise in price has discouraged many buyers. This is quite interesting. Is the price strategy of Rolex based on demand only, rather than additional complexity or cost of luxury features?

The Daytona is in low demand, simply because dealers "only get two SS Daytona watches per year". Sure, those two watches may be sold quickly, or they may end up in the dealer's safe, while the dealer adds to the "supply squeeze" and waits for the next year's price increase. I don't see a heck of a lot of SDDS out there, but I can always find a Submariner, Explorers, GMT's, and Yachtmasters in every dealer. With that said, the price of the Submariner has risen quite a bit, yet there is ample supply.

Looking forward, which watches will be the "hot" watches? Will the larger watches continue to dominate? Size appears to be the new "bling" today, while the more obvious choices - gold, diamonds and so on, seem to be the realm of Hong Kong.

What watches do you think will become the next Daytona? Will the next Daytona be the "next Daytona"? What vintage watches will increase in demand?

1 January 2011, 05:51 AM	#1
Ski Dweller Banned Join Date: Jan 2010 Location: Aspen, CO Watch: Swatch KikiPicasso Posts: 266	Rolex Watch Trends for 2011-2012 Hey folks, as we end the year, I am seeing more posts about what watches may be reaching the end of their "hotness". Regarding the Daytona, it seems that the quick rise in price has discouraged many buyers. This is quite interesting. Is the price strategy of Rolex based on demand only, rather than additional complexity or cost of luxury features? The Daytona is in low demand, simply because dealers "only get two SS Daytona watches per year". Sure, those two watches may be sold quickly, or they may end up in the dealer's safe, while the dealer adds to the "supply squeeze" and waits for the next year's price increase. I don't see a heck of a lot of SDDS out there, but I can always find a Submariner, Explorers, GMT's, and Yachtmasters in every dealer. With that said, the price of the Submariner has risen quite a bit, yet there is ample supply. Looking forward, which watches will be the "hot" watches? Will the larger watches continue to dominate? Size appears to be the new "bling" today, while the more obvious choices - gold, diamonds and so on, seem to be the realm of Hong Kong. What watches do you think will become the next Daytona? Will the next Daytona be the "next Daytona"? What vintage watches will increase in demand?

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