Rolex spoon...!

[AndrewG]

I have in my posession a small silver spoon which, not having a digital camera, I'll try to describe.
It measures 4.25" in length and I suspect it is a sugar spoon.
Ok, the good bits!
The end of the handle has the Rolex crown proud of the top, beneath it is the name 'Rolex' and, below that, within a heraldic shield, is what looks like a tree with roots.
Beneath the shield is 'Bucherer' and just beneath that, 'Watches'.
On the bowl itself is what looks to be a dead lion, the Swiss cross with an axe beneath it and beneath all of that 'Lucerne'.

So, any idea what I have here? Is it official Rolex gift stuff; commemorative? Is it collectible?

Come you Rolex buffs, one of you must know; I sure as heck don't!

Andrew