Question about buying a "starter" Rolex

[watch watcher]

Hey guys, my very modest "fleet" consists of a Movado and just last week I complemented it with a very beautiful all flat-black Citizen Eco Drive Stiletto. I also have a $10 beater watch that I bought at The Sports Authority of all places that looks clean (no scratches) after about 12 years of abuse. It's a no-name brand and one of the best watches I've ever owned. I also inherited an all-gold Omega from my father. Unfortunately, I couldn't find his Accutron tuning fork watch that he had. I remember that watch as a child and lusted after it at a young age.

Anyway, onto my question. Simply put, I've gotten bitten by the Rolex bug for some reason. I found one on eBay that speaks to me (that style of Rolex). Here it is: (Are we allowed to post links?)http://cgi.ebay.com/ws/eBayISAPI.dll...=STRK:MEWAX:IT

Would it be false economy to buy it because to make it complete it would likey need a service (~$700) and a proper band ($300-plus)? That watch does look spectactular, though. What is the maximun bid you'd place on that watch?