Why is unrestored vintage better than restored?

[Jiva]

Just kinda curious... I have a GMT Master, 1968. Unrestored. It has some corrosion on the hands... the bezel is worn a bit... for me, I look at it, and yes, it has history, but it also looks "old". I'm curious what the allure is for vintage watches that LOOK old and beat up?

I mean, part of the pleasure of wearing a rolex is that it's jewelry and beautiful and pristine... when that watch is old and worn heavily, instead, it's more like an old antique. Wouldn't it be better, even if you want to keep an older vintage watch, to have it be in pristine, like new condition?

I mean, doesn't an old car that's bean lovingly restored draw a higher price tag than one that's rusty and scratched? Why are watches different?

BTW, FWIW, I'm not going to restore the watch... just more curious what other's thoughts are on this. And I apologize if this is flame bait.. That's not my intent.