Rolex movements vs other brands

[Solar]

Hey all:

There are several reasons why I'm keen on the Rolex brand:

1. Long history (since the 1950's) of durable timepieces;

2. All movements are made in-house;

3. Classic, tastefull designs.

The fact that the Rolex movement is unique to Rolex is a deal maker for me. A number of high-end brands in the same price point often use a re-worked ETA movement that may be found in a more generic brand for thousands less....

I like the fact that my Rolex has a manufacture movement that the mass-produced movements do not reportedly come close to in terms of performance and durability.

I am not criticising other brands; I am just asking forum members here if the fact that your Rolex has an in-house movement is important to you.

And oh yeah, they look great....