controversial Rolex demographics

[Longhorn]

Originally Posted by bigbear

But we justify our exuberant purchases in the name of gold, or history, or legacy, or complication or what ever we can do to justify.......

Sounds about right.
People pay for the brand name. A well designed product with superb provenance. Same reason why so many buy/wear fakes instead of homages without the name. It would be amiss to say some part of all of us isn't drawn to Rolex because of its name of gold.