Iconicwatches.co.uk and Yachtmaster 116622

[Bettiah]

I want to buy the blue dial Yachtmaster 116622. I went to a number of AD's in London and found that their price was the same, GBP7,650. However, I came across the following online site of Ancient and Modern

http://www.iconicwatches.co.uk/rolex...275c4cb62475d;

that shows the item nearly GBP700 cheaper. I even read the rave reviews on Trusted Pilot. I would like to know whether anyone has had any experience of dealing with Iconicwatches? What are the pros and cons of buying such an expensive watch from Iconicwatches as compared to an AD?

Any guidance would be appreciated.