Rolex BLNR "the bruiser" sales question.....

[texastexter]

For the most part I have stuck to the 47mm watches but in recent months I purchased a Rolex DSSD on a whim and fell in love with the size and fits well with anything I wear so I began thinking maybe I could go with a smaller watch. I saw the BLNR nicknamed "the bruiser" at my local AD. I began to call all AD and not a single discount. So my question is if that is so why do I see so many turning up on the sales forums on various watch sites? I'd really like to have this model but I'm not paying sticker for any watch. I can only assume either there is no discount and folks used credit to buy them and are selling them online and using funds for another piece or there is a discount and I haven't found it yet. What do you guys think???