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DVR · 23 January 2014, 12:57 AM

Ball makes great watches, like all Swiss made watches I guess.

Modern 'Ball watches' started out as a marketing exercise a few years ago. They needed an 'angle' to get into the market with a legacy and approached the owners of the 'Ball' name in the US and bought the rights and immediately had the heritage they needed.

They had a great product with lume nobody offered but needed a name to build a story around. People love stories, heritage and it makes them feel good about what they bought.

It paid of big time to buy the BALL name. Great and clever marketing.
Without the name the same watches would not have been so successful imo.

Graham, Arnold & son and Panerai, all are great marketing company's.
But they all 'bought' the history and heritage.
Very different than Patek, AP , Rolex, IWC etc etc.

23 January 2014, 12:57 AM	#31
DVR "TRF" Member Join Date: Jul 2005 Real Name: Denis Location: Flanders, EU Watch: Diver watches Posts: 2,009	Ball makes great watches, like all Swiss made watches I guess. Modern 'Ball watches' started out as a marketing exercise a few years ago. They needed an 'angle' to get into the market with a legacy and approached the owners of the 'Ball' name in the US and bought the rights and immediately had the heritage they needed. They had a great product with lume nobody offered but needed a name to build a story around. People love stories, heritage and it makes them feel good about what they bought. It paid of big time to buy the BALL name. Great and clever marketing. Without the name the same watches would not have been so successful imo. Graham, Arnold & son and Panerai, all are great marketing company's. But they all 'bought' the history and heritage. Very different than Patek, AP , Rolex, IWC etc etc. __________________ AP - BP - UN - GO - GS - JLC - RLX

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