Ceramic Pepsi Bezel Cost

[tomchicago]

It was raised in another thread that a Rolex rep opined that the ceramic Pepsi will only be a WG model because the cost of producing the bezel is prohibitive and only makes sense in a WG model. The only way this makes sense is if Rolex reduces their ridiculous precious metal markup margin to compensate for the cost of the bezel production, thereby making the consumer feel better about the overall price since they're getting WG at a relative discount. Any thots?