Does Anyone Wish That Rolex Was Less Conservative

[GradyPhilpott]

Originally Posted by sturgeon123456

I'm afraid Rolex may become less synonymous with true watch enthusiasts if they don't change the approach.

If you look at what happened to the Swiss watch industry in the Seventies and the Eighties and what some watch companies did to try and stay relevant, you might not make this claim.

The ones who pushed the boundaries are either dead and buried or living under the Swatch umbrella.

Rolex, who decided to stay the course, has thrived without having to be bailed out by anyone.

The Swiss watch industry now is sweating bullets because of the impending smart watch boom and some are even developing their own smart watches, while Rolex just keeps churning out their traditional lines with a few tweaks here and there, along with some true innovations that are so well disguised that some believe that they do not exist.

Somehow, I just don't believe that the "smart watch apocalypse" will be what the "quartz crisis" was and some of those companies that latch on to this "trend" are going to be left with egg on their faces and a bunch of watches they can't sell.

In the meantime, expect Rolex to keep chugging along.