Let me explain the "AD Experience" to all the people foolish enough to use the "trusted sellers"
You walk into the AD and are immediately stopped at the door.
"You will not walk sir!" yells a person from inside. He claps his hands and the floor in front of you opens. Four giant men emerge holding a throne made of solid gold. The seat is filled with feathers of geese that were bred for this purpose. It is covered by the finest silk in the world. Sitting on it is like sitting on a marshmallow covered by a cloud.
You take a seat on the throne and the men carry you from case to case as you try on different watches. You are not allowed to lift a finger. Another person raises your hand, places the watch on it, and then turns it towards your face. This is done for as many watches as you wish to see.
A platinum tray is placed in front of you for your AD meal. A menu is provided and all the options have already been prepared. A full time chef is preparing meals throughout the day for all guests.
After you choose your watch, it must be sized. A different technician is required for each link to be removed. After they remove a link, they are fired and new technicians must be hired. This ensures a fresh set of hands on each link of every watch sold at the AD.
After payment is complete, your thrown is carried to the center of the store. At this time, all the employees, and extras that have been hired by the AD encircle you. They all drop to one knee and bow to the majesty of a new Rolex owner (think of the people bowing to the hobbits at the end of the lord of the rings).
I think that is pretty standard as far as AD experiences go. If your AD is doing something different, you might want to give Rolex a call
No.... Sorry. It's Saturday and I have nothing to do until later in the evening. Got a little carried away.
At the end of the day, people should choose the option they are more comfortable with.
A Rolex is a watch, nothing more, nothing less. Yes, it is a very nice watch, but it's not some unobtainable item that was created for select members of humanity.
It's a luxury item, but it's a mass produced luxury item.
My father recently got his first Rolex and he felt more comfortable going with an AD. I told him about the trusted sellers here and gave him the option. We went with an AD and it was a fine experience. We went to Lee Perla in NJ and both the people who helped us were friendly, professional, and it was a nice time.
People act as though buying from an AD is some magical experience simply because the item itself is relatively expensive. It really isn't. Yes, the store itself is usually nicer, but AD experiences can be poor if the people you are dealing with aren't to your liking.
The thing that bothers me is how dismissive some people can be towards the "trusted sellers". It's not like there are hundreds of them and it's impossible to figure out who is legitimate. There are a handful that I would call trusted and they have more honest feedback than any AD could hope to achieve.
Using an AD is fine, but feeling superior because you paid more for the exact same thing as another person is not.
Now if we were talking about a Patek, Lange, or any other watch that is actually difficult to obtain, then I would also say that an AD is the best way to go. A Rolex not so much.