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RUK · 27 November 2015, 10:55 AM

Wanted to run an observation by the group here. I've been a fan on the Brand and the quality of the watches and movement finishing for a while but something is keeping me away.

I've started to notice younger and younger aged gentlemen wearing APs. Mostly Rubber Clad/Offshore and few Royal Oaks. The marketing too has gone heavy on sports,and social media. Also seeing virtually no adverts or launches for the non Royal Oak line or dress watches which is a shame.

Has AP changed things around when it comes to the target audience?It's a superb brand and watch maker,but it feels like more a fashion icon/status symbol in last few months to years.

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27 November 2015, 10:55 AM	#1
RUK "TRF" Member Join Date: Dec 2013 Real Name: Ruk Location: .ie Watch: 5711,Sub,Daytona,P Posts: 1,232	Target audience of AP Wanted to run an observation by the group here. I've been a fan on the Brand and the quality of the watches and movement finishing for a while but something is keeping me away. I've started to notice younger and younger aged gentlemen wearing APs. Mostly Rubber Clad/Offshore and few Royal Oaks. The marketing too has gone heavy on sports,and social media. Also seeing virtually no adverts or launches for the non Royal Oak line or dress watches which is a shame. Has AP changed things around when it comes to the target audience?It's a superb brand and watch maker,but it feels like more a fashion icon/status symbol in last few months to years. Sent from my iPhone using Tapatalk __________________ 'The best watch out there is the one you like the most'

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