Has Tudor lost the plot?

[mikelcch]

Since the Basel announcement of new releases, I've been left confused by their new lineup. So we've got new models ie. BB Bronze and PVD and upgrades to regular BBs.

Now what is confusing to me is this - the consistency of design and design codes.

Bronze - Tudor shield on dial, rose logo on crown (why is it different?). In-house movement.
New BBs - Tudor shield on dial, rose logo on crown. In-house movement. Bracelet with rivets (Personally I don't find the rivets a big deal)
BB PVD - Tudor shield on dial, rose logo on crown. In-house movement. Bracelet does not have rivets (shouldn't it have rivets?). No end links (why not?)
BB 36mm - Tudor shield on dial, rose logo on crown. No rotating bezel (then it shouldn't be a BB, it's a diving watch range), ETA movement (if the logos are a way of differentiating ETA and in-house models, then why this different?)

And I'm not a believer that the rose logo on crown is only on BB range, as I'm quite sure it's on the Ranger now, but no updates on this was announced. Will it continue to have rose logo on dial of the Ranger? And if the rose logo on crown is meant for Heritage models, then why does the Tudor Chrono have the shield logo?

I really think they've lost a bit of the plot with so many design inconsistencies. Perhaps David Cerrato, the head designer left Tudor not too long ago and they probably got someone from Panerai to churn out models just to milk it as much. Bronze, PVD etc. is deja vu to me.

Anyone else feels the same? Or can someone help me understand? Adam, where are you?