Why does it seem that Audmars Piguet are more expensive than Rolex?

[speedmaster73]

Originally Posted by AwesomePico

Why are AP's ridiculously more expensive than Rolex?? Is it the hip hop/celebrity status that has made AP what it is? Will the popularity of AP drop? I'll always be a Rolex man, but when I was in Vegas last weekend. I couldn't believe the prices at the AP store in the Crystal's mall.

because AP is one of the BIG 3 swiss watchmakers aka 'the holy trinity'

PP AP VC

Rolex plays in grand seiko and omegas sandbox