What I like about Rolex is....

[modee]

that you may own the best one there is, without having to be obscenely wealthy. Big fish in a small pond as it were, compared to say the million dollar master complicated watch owner category.

Or that even the lowliest Rolex commands respect and intrigue.

And it's a solid brand, maybe not the best, but considered to be one of the best by some. With fantastic variety.