Do Rolex make good looking watches?

[peterskinner]

Well, do they? They make striking looking watches, iconic watches, genre defining watches...but good looking watches ?
This question was raised by a friend who is a major collector (128 high-end watches.) He has come to the conclusion that Rolex make surprisingly few great looking watches.
I know this sounds daft, given the fame and sales of Rolex, but I kind of see his point. And then there's the vexed question of what constitutes 'good looking' anyway. But it got me thinking. Which makes a change.