New sub price

[Jetcetter]

I was quoted 12,180.00 a few weeks ago for a new two tone blue dial submariner. Is this a good number for the watch, or should I try and go lower? I really like the security in buying from an AD.
I set out several months ago to aquire a good solid watch & almost bought an older sub for a little over 8,000 but hesitated. Soon into my research I learned about the newer, better sub & bagan to consider if the inflated price would be worth it. I still half way feel like I should just go ahead and get the white gold sub. Either way, I want to make an informed purchase! decisions decisions...