The new Cellini is an everyday wear.

[Hollister]

Originally Posted by jon_jon

there is a lot of competition from other watch manufacturers for dress watches in this price range.

Agreed, and I think brands like JLC, Vacheron Constantin, PP, FP Journe, Moser and many, many others do dress watches far better than Rolex. Nothing wrong with Cellini, just not for me. The flip side is that Rolex do sport/professional watches better than most, if not all of the above.