1970s advert question

[cameron]

Does anyone remember the advert which Rolex had in the mid to late 1970s which described a watch being placed in water and then boiled ? I seem to remember that the "experiment" was witnessed by a lawyer.

Another advert that I can remember from that era showed the interior of a car (possibly an Alfa Romeo) and a hand reaching down to change gear and displaying a GMT Master and a sleeve with gold braid as in an airline pilot uniform. Beside the gearstick lay a packet of Peter Stuyvesant cigarettes. The advert was for the cigarettes and not the watch.

Just having a trip down memory lane here. I was an impressionable youngster in those days. Still am. (impressionable that is).