What % will a reseller pay you for your watch?

[kd_submariner]

I know brands, models and condition will vary, but out of curiosity: what percentage of the retail price will a reseller pay you if you sell them your watch?

I found this article below that stated somewhere between 30%-50%, which caught me off guard as I always assumed brands like Patek and Rolex will stay relatively closer to their MSRP if it ever came time to sell. The article is more geared towards those looking at getting into the reselling business

---------

"Most dealers will buy watches at about 25 cents to 30 cents on the dollar for mint pieces, complete with boxes, papers and documents. Most deals should be negotiated as close as you can to those numbers. To calculate, simply take the retail price of the watch and take 30% of that, then try to negotiate buying watches as close to that as possible. The following brands hold true to that 30% rule: Patek, Audemars, Hublot, Panerai, Ulysse, Jaeger, and Rolex. All of which are high end pieces and should be bought at least 2 years old. Watches less than 2 years of age might bring closer to 50% due to their new nature and valid warranty card. Watches purchased from online sources instead of authorized dealers will bring in less than 30% and watches with wear marks, blemishes, worn down bracelets or lack of documents will bring in even less."