Daytona finally arrived! but...

[yxc145]

I live in Chicago, but my family are in Taiwan. Beginning of this year, I asked my brother to put his name on the list for a ceramic Daytona at a authorized dealer where we have bought a few watches from.
My brother called me this morning saying a lady at the dealer said they just got a black dial Daytona in and we are on top of the list. Even though white dial is my first choice, I would take a black one any day. I immediately asked my brother to contact the lady and told her we will pay a deposit over the phone to hold it and will pick it up the next day.
MSRP in Taiwan is about NT400,000 (USD 13,000). My brother asked if 20% deposit is enough. She said sure, that would be NT100,000 (USD 3600). That's when my brother asked the question, "how much is it?" The lady responded "sticker price is NT400,000, we are selling it for NT500,000".

I told him to tell her we are not interested. But I was pretty upset. At least in US, the dealers do not overcharge.