Rolex vs Invicta.........Apples and oranges?

[Watchgeek5000]

I understand there's virtually no comparison between the two watches in both quality and heritage. But I wonder, Invicta watches I'd say on average would be around $100-$500 price range. Obviously Rolex watches are much more expensive, but I wonder who makes more money at the end of the year? Invicta has shops all over the world including a huge store in the heart of Times Square. Invicta has the license for Disney and Marvel comics, dominates the shop at home network and just about every jewelery store in the country carries them. So I wonder, at the end of the day.....financially speaking, who is more successful? (Please, I know there will be some forum members anoyed buy this topic, but it's just something light hearted to discuss)