The want/need for the new

[Cibbersicks]

So with all this talk of Basel coming up (which is all new to me btw, I hadn’t even heard of Basel until about Sept last year) it got me thinking about how so many of us, the watch buying public have the need to get hold of the latest item.

I’m equally guilty, I get the feeling after buying a new car last year, only to find out there will be a replacement launched in a few months. Now it’s an awesome car, almost faultless and really makes me feel special, and satisfied my needs - until the news of a new one came out. Where does this come from? Is it a generational thing? I’m 30yrs old.

How I linked this to watches, specifically Rolex, was the thought that before access to the Internet was like it is today, did regular guys like me not get to know about the new latest Rolex, and was therefore more likely to keep it for a much longer time? Is the thought of holding onto something special because you worked hard for it dying away? I look at vintage Rolex that are simply beautiful, and although I know that physically my SubC will be ticking away long after I’m gone, will it be as coveted in 40yrs time as a 1960’s Sub is today or will we only be interested in the next new thing?

Me personally, I worked damn hard and it took me 15yrs to buy my dream Rolex. However I can’t see far enough ahead of myself to think that I will still own it when I am 60+yrs old. Am I the unfortunate slave to modern marketing techniques that have been subconsciously drilled into me for years? I find that quite sad that it’s probably true. On the other hand, the thought of handing my Sub down to my future children is ace, however will they are as much as me?


Sent from my iPad using Tapatalk