Rolex slogan?

[blevine]

Most of us are probably familiar with patek’s slogan “...you don’t own a Patek you keep it for the next generation” or something close to that.

But does anyone know if Rolex has a slogan?

Some suggestions I thought of were:

“We only sell sports watches to people we like”

“Yes we sell the ceramic Daytona, just wait around a few years and maybe we will call you”

“Trying to eliminate flippers one at a time by creating shortages for our customers”

“Grey market sellers of our watches are worse than ISIS”