UAE Rolex Tower

[TempoKing]

Originally Posted by rajurama

Hey guys , im from Dubai :) and let me confirm this is NOT the rolex tower, its called the twin tower and theres a small rolex showroom. However the AD is smart to put his advert on the top of the tower making it look like the whole tower belongs to rolex. And why I know so much cuz on the 5th floor i live :) one of the towers is residence the other is for offices.

Cheers!

I do not know about a small Rolex show room..

Rolex CEO, guest of honour at cornerstone ceremony for Ahmed Seddiqi and Sons' new Rolex Tower
Mr. Patrick Heiniger, Chief Executive Officer of Rolex SA, will take the ceremonial trowel to lay the cornerstone for the new 63-storey Rolex Tower today on Sheikh Zayed Road.
Principal attendees at the event will include Mr. Abdulmagied Seddiqi and Mr. Abdul Hamied Seddiqi of Ahmed Seddiqi and Sons, developers of the tower, Mr. Abdallah H. Yabroudi, Managing Director of Dubai Contracting Company, turnkey contractors for the building, as well as His Excellency the Swiss Consul General.

Much like the brand name it proudly carries, the Rolex Tower will be an embodiment of perfection, setting new standards in taste, elegance and functionality. The Rolex Tower will be an outstanding place to live, work, and shop. The luxurious ground floor and mezzanine will house a variety of high-class retail facilities. Offices will occupy the next 30 floors, giving new meaning to quality in working environments.

Atop the offices will be 23 floors of superb residential rental apartments, while ultra-elite penthouses will enjoy their traditional place of prestige at the top. This slim, beautiful, 63-storey glass monument will be Dubai's new achievement in architectural elegance. The Rolex Tower was designed by the Chicago firm of Skidmore, Owings and Merrill (SOM), which has a world-class reputation for mega-projects.