Do you think Rolex will be as influential on younger generations as it was for us?

[TimeToWatch]

Originally Posted by Flyfisher

No, absolutely not.

Millennials, by and large, do not aspire to wear watches, let alone Rolex.

And they will not put up with Rolex’s crappy distribution methods of limiting availability.

I see Rolex, and most other top end watch maker, to be in for a very difficult future.

Are you a millennial? Speak for yourself. Lol

In regards to their “crappy” distribution methods, Rolex is more valuable than ever before. I would not consider this a failure by any stretch of the imagination. Yes, perhaps frustrating if you don’t already own a particular model, but part of the fun of watch collecting is the process of acquiring that impossible to obtain model. I think millennials crave exclusivity and will continue to pony up top $ for Rolex.