Rolex not liking the Grey Market is B.S.

[GreatScott]

All these threads saying Rolex is not liking the grey market and doing things like having stickers pulled, keeping the warranty card for a year, limiting supply, etc. are just a bunch of BS.

First off, is everyone foolish to think that Rolex does not know exactly which dealer(s) is selling to flippers? Rolex knows exactly what serial numbers are shipped to each dealer, all they have to do is buy one and check the serial number. But why would they, a sale is a sale!

Second, this whole limiting supply argument to prevent flipping is the stupidest thing I ever heard. See point #1 above. Also, the grey market also sells lower demand piece which also keep the factories churning. Selling pieces above retail ensures the brand exclusively.

And finally, there is no way they can punish a dealer for selling to a flipper. They can not dictate discrimination. If you have cash and the product is available then it is first come first served or a dealer would be sued out of existence.

So, let’s stop all this nonsense and just admit that the global economy is really hot right now, thus more people are interested in luxury items, and thus Rolex, while increasing production, is just not increasing it fast enough to keep up with the generation of new wealth that desires to own a Rolex. If a recession were to come, suddenly there would be excess capacity. Rolex would also fare much better than those brands that churn out unlimited supply and are left holding the inventory.

Rolex is smart, these threads are not.